I am two weeks back from keynoting and conferencing in Switzerland. I have declined most overseas invites (sometimes with a tear in my eye) but this was a chance to work with someone I have known in the faculty development space for several years and whom I greatly admire, Dr Ruth Puhr. I had expected to find time to reflect as soon as I got back from this visit to Zurich for the Swiss Faculty Development Network (SFDN) conference but instead of the usual cheese and chocolate delicacies, I brought back flu and only now is my brain beginning to de-fug. Anyway, it was hosted at the impressive PHZH in the very clean (but still with a livelier side designed for those younger than me) city of Zurich.

I was invited to focus specifically on the ‘interesting’ (and challenging, difficult, complex) space academic developers find themselves in when it comes to AI so framed my keynote as ‘Promises, pitfalls and paradoxes’. The purpose of the day was to create a shared, evidence-informed space to think seriously about what AI means for faculty development, not as a technical problem to be solved but as a pedagogical, institutional, ethical and perhaps even existential challenge to be worked through collectively. The programme deliberately balanced framing and provocation with empirical and practice-based contributions. Across the day, sessions ranged from my provocations, the student perspective and through a range of experiments and studies of AI use in teaching and learning, to practical explorations of chatbots, institutional support structures, sustainability and emerging competency frameworks. The institutions represented ranged from large research intensives to small, specialist providers. All against a backdrop of Christmas markets, singing trees and the aroma of Gluhwein.
Taken together, the conference showed that the Swiss context is not so different from the UK. Grappling with lack of consensus, real tensions between a sense of urgency to adapt against a necessity for prudence and anxiety about the many complex implications. Discussions centred on how AI is actually being used by students and staff (and where it is not), where assumptions do not always align with evidence, and why faculty development must find ways to acknowledge, work with and move beyond blind engagement narratives or refusal to engage towards more nuanced, literate and context-sensitive approaches.
I was particularly delighted to share the keynote platform with Julia Bogdan, whose perspective as co-President of the Swiss Student Union brought an essential counterpoint to institutional and academic viewpoints. The breadth of sessions that followed reinforced this aim, showing how questions of AI adoption cut across levels, roles and disciplines.
The whole day was excellent but two sessions stood out in particular. The first, presented by Valentina Rossi and Marc Laperrouza from EFPL (the Swiss Federal Tech Institute) looked at teacher-curated chatbots and provided a solid illustration of core tensions. Evidence from a real course context showed, probably unsurprisingly, that students reported the grounded/ curated chatbot as supportive for learning and more trustworthy than a generic chatbot, though still not as effective (or at least valued) as the conventional method used (teaching supported with annotated slides), and with only modest effects on interest. The study was a good reminder that curation (and who does the curation) matters, that student trust is shaped by pedagogical framing (so surfacing rationales for approaches is key), and that AI is not a substitute for teaching so much as a means to reconfigure or augment it. What is paramount though is that these students were given the opportunity to realise this as they worked through the module.
The second session, presented by Adrian Holzer from Neuchatel University, reported findings from a controlled field study examining whether generative AI enhances or impairs active learning and outcomes in a data visualisation course. Undergraduate students completed a 90-minute task under three conditions: students working alone, students working with AI and AI working alone. While students with AI experienced a substantial reduction in perceived task difficulty, their assignment scores did not differ significantly from those of students without AI. By contrast and a reminder if needed that we need to keep talking about assessment design and validity, AI on its own outperformed both student groups. The most important finding for me and one that students need to be helped to understand was that students who perceived AI as most useful were, counterintuitively, those who performed worst, indicating an illusion of usefulness rather than genuine performance gains. High-performing students used AI strategically, giving clear context, iterating on outputs and treating AI as a reviewer or tutor. Lower-performing students struggled to articulate needs, issued vague commands and drifted into off-task interactions. The team concluded that AI’s educational value depends less on access and so much more on students’ AI literacy.
Across the day, I was struck by the value of experimentation and sharing practice with others, particularly where this involved calculated risk rather than certainty. One of the sessions came with multiple apologies for the smallness of its scale but I do not think we should be apologising for such things- we are all learning and sharing experience and findings is critical. A key lesson was the reminder that experience and application can be profound teachers, often in unexpected ways and that, increasingly, we (faculty developers) find ourselves with the opportunity to talk good teaching, learning and assessment because of AI…and that’s something we are actually happy about all things considered!
A second set of reflections concerned scale and difference. While there was a strong sense of common issues and shared opportunities across institutions, these did not remove the need to engage seriously with contextual differences. What felt encouraging was a growing consensus around broad strategies for approach, even where local enactments necessarily diverge. This suggests a maturing subfield of faculty development, one that is moving towards broadly shared principles that acknowledge widely conflicting perspectives and don’t assume or attempt to impose uniform solutions.
Aside from all this, was the moment my keynote was disturbed by a deep throated, guttural scream that resonated across the lecture hall. I wondered out loud whether we should inviestigate the apparent catastrophe but I was re-assured it was the Padagogische Schule’s voice coaching class. I bet they don’t do THAT at the IoE.














